TOURISM MASTER PLAN FOR SPANISH LANGUAGE ROUTE. Declared European Cultural itinerary by European Council| SPAIN

Client: Spanish Language Foundation

Date : 2004

Country: Spain

The Spanish Language Route is an itinerary based on the roots and spread of the Spanish Language. The route has been recognized as European Cultural Itinerary (2002) and Major Cultural Route of the Council of Europe (2004). Despite these recognitions, the Route lacked of a proper strategy and marketing plan to be promoted as a national and international tourism product.
  • Field work, interviews and workshops with key stakeholders.
  • Market research.
  • Diagnosis, SWOT
  • Interpretation Lines.
  • Definition of the main strategical priorities in terms of product, promotion and marketing