SURVEY ON THE VISITOR EXPERIENCE TO PEÑISCOLA CASTLE | SPAIN

Client: Provincial Government of Castellón

Date: 2019

Country: Spain

Peniscola Castle dated back to the Knights Templar, and was home to Pope Benedict XIII. It is located on the ridges of Peniscola a city near Castellón North of Valencia, and it is one of the most popular Mediterranean tourism destination.

Peniscola Castle has become a hub of attracting tourists all over Spain and the rest of the world with more than 300.000 visitors per year.

For the first time, the Castle is going to analyse the features of the tourist experience through a survey involving the entire phases of the visit (from the first inspiring moments to their final steps during the guided visit).  We have designed a survey including questions related to the rational and emotional experience of the visitors. The goal is to create a making decisions framework for the coming years, about how to improve the different aspects which form the tourist experience.

This research forms part of the new contents of the Tourist guide course for Peñíscola Castle.

The survey is a result of a research workshop based on the Methodology for Tourist Experience Analysis carried out by ICN-Artea (MAEXTUR).

Your Content Goes Here