
THERMAL TOURISM STUDY| SPAIN
Client: Secretariat of Tourism. Tourism Ministry
Date: 2017
Country: Spain
The study consists of two parts, a first that draws a picture of the current situation of thermal tourism and a second based on the conclusions drawn in the diagnosis, and that establishes various strategic lines aimed at promoting the evolution and competitiveness of this type of tourism.
- Documentation and bibliography
One of the difficulties of the project has been the lack of bibliography, studies, research or statistics related to this type of tourism.
- Interviews and fieldwork
We have selected those key interviews that could give us a multifaceted look of the sector and we have also visited thermal spas and destinations of particular relevance to the study.
- Desk Research.
Once the information has been collected, we have structured the study from the general to the particular, based on the following axes:
- The thermal tourism in Spain from the different elements that integrate it both from supply and demand.
- Case studies at national and international level that allow identifying best practices.
- Tourist profile, Analysis of the profile of the thermal tourist from the point of view of their experience, applying the MAEXTUR methodology drafted by our company.
- SWOT and main conclusions that summarize the current situation of thermal tourism in public and private spheres.
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