CONSULTANCY UNDERSTOOD AS A FORUM FOR KNOWLEDGE,
REFLECTION AND CONSTANT INNOVATION
ICN-Artea sees each new project as a means of discovering new realities, identifying what distinguishes a destination and makes it attractive; understanding it and identifying with it to a degree that could only be described as passion.
Depending on the nature of each project, we draw upon various disciplines (History, Economics, Philosophy, Anthropology, Sociology…..), collaborating with different professionals (artists, designers, writers, video producers, professors, external consultants) in a constant effort to incorporate originality into both concepts and forms in keeping withthe changing world around us.
Our consultancy work includes advice on strategic planning, management of tourism destinations, development of marketing and branding plans, creation of innovative tourism products, capacity building and project evaluation.