Rwanda Tourism Master Plan

• Market positioning of destination based on supply/demand analysis and any other necessary research.
• Establishing vision and objectives of the Karongi tourism area, taking into account the market position of the destination, and its likely target markets.
• Identifying all barriers and challenges at a destination level.
• Developing a master plan (spatial) for the Karongi District to define the organization of the area and to identify products and services requirements.
• Integrating the master plan and its practical application into the national and sub-national planning and policy framework.
• Developing an action plan for the implementation of the master plan, indicating responsible bodies.
• Developing marketing materials, including brand identity, a brochure and a promotional static web site.

Rwanda is a fascinating country with a solid economic growth and challenging goals for the near future. For us was a pleasure to share this project with our Spanish colleges of Aninver.

One year after the completion of the Karongi development plan the District took the action plan seriously and :

– formed a working group to support implementation with discussions now on adding a technical committee
– moved the road in the hotel/marina site
– developed a public beach to encourage events
– secured a leisure boat building investing company
– put in street lighting across the destination
– secured 5 new hotel investments . One investor directly attributed his decision to invest to the workshops and the development plan.