Client: Provincial Government of Castellón

Date: 2016

Country: Spain

Culla forms part of the Temple Route in the province of Castellón. In addtion to Peñíscola Castle, Culla is one of landmarks in this Route about the history and relevant presence of these monk-warriors.
The goal of the project is to reinforce this cultural Route with Culla as a new point of interest, carrying out an innovative propossal, througout the interpretation of the whole village as a tourist product.

The project included the thematic keys for the implementation of Culla as a whole tourist product and second landmark of the Templar Route.

What Culla meant for the Templar world. The entire town whose medieval spirit has been preserved, needs to be looked at with the eyes of the Templar. Not only the town itself, but all its landscape and agricultural environment that continues to maintain an ecosystem of life around agriculture and livestock.

Culla is a magnificent setting in which creating a small universe that starts from the Templar world and reaches our days.

The municipality has valuable tangible resources (various buildings such as the old jail or the shelter) and intangibles assets in which to support this storytelling. There are also external elements such as landscapes or farmhouses which contribute to define this peculiar universe.

The document included an estimated budget for the cost of the production shares.


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