Ibiza is the most emblematic destination of Balearic Islands in Spanish. It was declared as a World Heritage Site by UNESCO, although its notoriety came mainly from its offer of sun, sand and fun.
The challenge of this project was to strengthen and value this destination by focusing on its cultural and natural heritage offer. The approach of the project was based on the idea of joining the sea and the cultural heritage as a unique product. The mixture of both elements created a unique reality with a new content.
The Master Plan included:
• Field work, interviews and workshops with local stakeholders.
• Diagnosis, SWOT.
• Interpretation Lines.
• Definition of the main priorities in terms of product, promotion and marketing
• Development of specific actions to involve SME’s and entrepreneurs in the project