This consultancy is part of a group of studies that were contracted by the Inter-American Development Bank to support the preparation of the National Tourism Program (NTP) in Barbados (BA-L1033).
The project’s aim was to reinforce the tourism diversification efforts initiated by the Ministry of Tourism, while ensuring that the investments included in the operation made a measureable contribution to the tourism sector´s reactivation.
ICN-Artea designed a National Plan focused on the creation of new heritage/cultural tourism products. In addition, the company defined a Marketing Strategy and a Digital Marketing Plan.
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