Patrimonio de Georgia

BACH PROJECT: Competences in Business Acumen and Communication for Heritage 

Client: EUROPEAN UNION/ BACH PROJECT

Date: 2022

Countries: Italy, Greece, Malta, Spain and Netherlands

The BACH project is framed in the context of the Erasmus projects. It is driven by the European need to foster European identity, values, and participation in which the EU has invested heavily.

BACH project acknowledges that operators of heritage structures occupy a crucial position to be a part of this European effort. They may only fulfil this mission if heritage is adequately supported, acknowledged, and made accessible.

The role of cultural tourism is also considered a key in the process of boosting cultural heritage in its different ways.

Competences in Business Acumen and Communication for Heritage is for higher professionalization and business acumen, communication and strategic thinking skills in all the heritage sector

The partners involved in the project are the Greek Cultural Institute (Greece), Casa de Sefarad (Spain) INDECIPE (Spain), QUIOSQ (Netherland), VisMedNet Association (Malta), Heritage Malta, Museon- Omniversum (Netherland), and ANCI Lazio (Italy)

ICN-Artea has been invited as an external company to form part of the pull of experts in the group’s training sessions.

BACH is working on
– A Handbook for professionals in business development of heritage testing its content in non-formal training intended for seasoned professionals and starters directly or closely involved in the operations of heritage spaces and museums on business ideas generation that strikes fine balances between economic and socio emotional sustainability through strategic local and regional partnerships and
– A Toolkit for use when developing business (even if not necessarily for profit) ideas related to heritage spaces and museums that aims at guiding operators measure quality and human centredness of their ideas against parameters and criteria based on the UN 17 Sustainable Development Goals for 2020 and that will work closely with the Handbook as an explainer and support material (and therefore also) a source of self-learning adult education for other professionals not participating in the project activities and beyond the project partnership or lifetime.

ICN-Artea has been invited as an external company to form part of the pull of experts in the group’s training sessions.

As experts on cultural tourism we are contributing with our know-how and best practices in terms of strategy and management of cultural heritage