Creation of tourism products
The art of unveiling a destination’s DNA
One of the most important work areas for ICN-Artea is the design and development of interpretation centres, exhibitions and cultural events.
The key tool for the design of these spaces is heritage interpretation, a concept that has evolved considerably since the first definition offered by Tilden:
“Interpretation is the art of presenting the story of a place to identified audiences in a way that informs, entertains and enlightens, all with the aim of giving the visitor an understanding as to why and in what way that place is important.”