The Alt Maestrat brand was designed in the context of the Tourist Excellence Plan for this inland Mediterranean territory , and aims to reflect the DNA of this stunning space in a contemporary way
We have opted for a motto in English “Human Land”, very easy to understand, focused on a wide audience, national or international.
“Land” in English acquires very broad literary meanings, referring as much to the Earth, the town or the country.
The motto moved to a land inhabited and worked by people from immemorial time. The message communicates the personality of the brand, its philosophy, inspires confidence and consolidates its presence. It promotes its image and makes its difference.
The brand is a direct consequence of the Strategic Plan of the territory which we had carried out previously.
Alt Maestrat interpretation and DNA definition
Graphic Design and motto creation in cooperation with Celda & Partners
We worked closely with our colleagues of Celda&Associated, an impresive team of Sapnish designers highly specialized in branding.
Concept and design jointed in a common effort.